Search Engine Optimization or SEO is used to improve your "organic" or "natural" website ranking or positioning in the major search engines. SEO is one of the most cost-effective long-term strategies to increase traffic to your site.

Your search engine optimization strategy will involve modifications to your site HTML code, text content, links and other components. Every page of your website needs to be optimized as each page can be an entry point for visitors from a search engine or other site. Think of your website as a set of stand-alone web pages that are tied together by a common theme. The home (index) page of your website is generally the most important but this is not always the case.

SEO ranking results for existing sites can start kicking in as little as 30 days after the site has been optimized although 3 to 6 months are more typically when good results can be seen, particularly with Search Engine Optimization for Google.

Site rankings from SEO can last awhile - but not forever as the Web is always changing (as for the search engines). The most successful sites are constantly evolving and are actively managed to maintain SEO ranking. Check out our Site Ranking Management Plan for more information.